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商品編號： 9-801-458 出版日期： 2001/06/21 作者姓名： Baldwin, Carliss Y.;Soudakov, Leonid 商品類別： Finance 商品規格： 25p 再版日期： 2011/09/16 地域： United States 產業： Food 個案年度： 2000 - 2000
商品敘述：
Throughout 1999, PepsiCo closely tracked several potential strategic acquisitions. In the fall of 2000, it appeared that the right moment for an equity-financed acquisition had arrived. At this time, PepsiCo management decided to initiate confidential discussions with The Quaker Oats Co. about a potential business combination. Gatorade, a key brand in Quaker''s portfolio, had long been on PepsiCo''s wish list, but PepsiCo''s managers, led by CEO Roger Enrico and CFO Indra Nooyi, were committed to upholding the value of PepsiCo''s shares and, as a result, were determined not to pay too much for Quaker. This case provides information that allows students: to assess the value of Quaker''s businesses, estimate potential synergies associated with a Pepsi-Quaker merger, and come up with an effective negotiation strategy.
涵蓋領域：
Bids;Brands;Mergers & acquisitions;Stock exchanges;Valuation
相關資料：
Spreadsheet Supplement, (XLS099), 0p, by Leonid Soudakov
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